An innovative startup in the B2C eCommerce space, already funded and serving hundreds of thousands of users, is hiring a marketing leader.The chief of marketing will face two distinct challenges - on the one hand, exposing the service to more B2C end-users and increasing the platform's audience. On the other hand, leverage existing users to monetize effectively in a manner which enables growth and does not impact negatively on user experience.
Build marketing strategy for a B2C eCommerce supporting application/service.
Acquire new users and expand the service's reach and scale.
Explore monetization opportunities and find the most effective way to monetize without harming the user experience.
Lead branding, positioning, messaging and marketing efforts across channels.
Collaborate closely with high management to match marketing strategy with business requirements.
3+ years of experience leading marketing for a B2C service / application.
Experience in global marketing and multi-channel efforts.
Fluent, high level English.
Understanding of the eCommerce ecosystem as well as the advertising space.
Experience monetizing traffic, users or co-marketing opportunities.
Proven track record in market penetration with B2C products.
Expert of analytics and digital marketing, able to find optimization opportunities anywhere.
Join a leading global service and technology provider, working to remove the barriers between human users and their digital tools and devices.The role of senior product manager includes defining, planning and leading execution of new product features