• Location Center
  • Type Start Up
  • Size 11-50
  • Company Size: 11-50
  • Location: Center
  • Company Type: Start Up

The concept of ‘visual fragrance’ began when Shoval, fresh out of a top design college and with a strong affinity for style and perfumes, came up with an idea of trying to visualize (the traditional and transparent) fragrance on her own body, in a colorful way.

Taking this from idea to execution – Shoval turned to her chemistry expert mother, Aliza, and with the backing of serial innovation entrepreneur David Chissick, the 3 founded Amkiri in 2014. With a team of savvy business, design, engineering and chemistry experts, Amkiri began creating the product – scientifically formulating fragrance into a color form, and inventing proprietary beauty tools and applicators.

Fast-forward 3 years and Amkiri has now brought fragrance into the 21st century, carving out a brand-new, patented product category for the beauty and cosmetics industry which enables consumers the complete freedom of multi-sensory self-expression.