Playtika captivates audiences with beautifully produced, highly immersive social games. Playtika pairs art with science—sophisticated algorithms that deliver a pace and rhythm in each game and heighten the thrill of winning. Whether players are looking for something that is funny or dramatic, playful or full of intrigue, Playtika’s diverse portfolio of games will inspire them to play, stay and ultimately pay for a highly entertaining experience.
Playtika’s roots are in the social casino space. We were the first to introduce free-to-play casino-style games to social networks. (Slotomania remains the highest grossing app on Facebook and iOS.) We are successfully applying our intuitive understanding of what players want and our mastery of marketing and monetization to additional categories of games, such as bingo and strategy games. Our Playtika studios are hives of creativity, with the independence and flexibility to innovate along with the shared resources and gaming knowledge to produce best-sellers time and time again.
As a part of Caesars Interactive Entertainment, Playtika draws upon decades of entertainment and gaming expertise, deep resources and tremendous opportunities for marketing and cross-promotion. CIE and Playtika share a mission to deliver the best in entertainment, whether it be real world or digital. Together, we will expand the audience for casual games of all types.