GlassesUSA is one of the leading online retailers of prescription eyeglasses and eyewear accessories. Founded in 2008, the company has grown to become one of the most recognized brands in the online eyewear industry. In 2011, Internet Retailer Magazine named GlassesUSA to its Second-500 list, highlighting the companies achievements in growing to become one of the largest online retailers and rising stars of the e-commerce industry. GlassesUSA owes its success in large part to the level of service it provides its customers. In an industry where people purchase eyeglasses about once every two years, GlassesUSA has an unprecedented 30% returning customer rate. The “customer first” philosophy was validated when GlassesUSA was awarded a rating of “Excellent” by Stella Service, an independent and arbitrary organization devoted to thoroughly vetting e-commerce companies’ performance as it pertains to customer service. GlassesUSA also enjoys a high ranking from Bizrate, which reflects the views and opinions of thousands of actual GlassesUSA customers. GlassesUSA’s stated mission is to change the way people buy eyeglasses, by providing high-quality lenses and frames at prices that are up to 80% less than actual retail stores. GlassesUSA believes that individuals should buy eyeglasses when they want them, and not be restricted to purchase them based on affordability only when they need them.