Since its launch in 2014, Sweet Inn has operated as a new and significant market entrant, providing accommodation for business and leisure travelers. Its concept is to combine the best aspects of hotel accommodation and short-term apartment rental in a single product to match the modern traveler’s expectations. Therefore, the company offers its customers the chance to rent a private apartment with the benefits of inclusive hotel-standard services such as dedicated Guest Relation,WiFi, bed linen and towels, Nespresso machines- as well as options for additional services such as airport transfers, local smartphones, daily room cleaning, dry cleaning, and breakfast delivery. With its range of ideally located, urban apartments, Sweet Inn is a new way of traveling – that does not involve giving up the comfort and safety of a hotel. Each apartment has been renovated and carefully decorated by local interior designers. With a strong attention to details, each one of them reflects the atmosphere and history of the neighbourhood where it is located. Described as a “hotel scattered throughout the city” by its CEO, Sweet Inn also provides a concierge service and central lobby to its guests (with business center, luggage room, relaxation lounge etc.) So far, the Sweet Inn property portfolio is made of 300 apartments, including 80 in Paris, and the start-up plans to quadruple this number over the course of the next two years. Currently present in seven cities in Europe and Israel (Paris, Barcelona, Brussels, Rome, Lisbon, Tel Aviv, and Jerusalem), Sweet Inn will open in three new destinations: Amsterdam, Madrid, and Milan by the end of 2018.