The operators of Israel’s 1st Private Exchange.
We are a Sell Side company.
The buy-side is overwhelmed with ad- tech companies, solutions, and business models.
While premium publishers are struggling in a programmatic universe.
It’s a universe where their inventory becomes a commodity, stripped out of it’s [valuable] context.
A universe where behemoth ad-tech companies, with no real content, are crushing their business model.
And we wanna help them.
To better understand and utilize the new rules of the game.
And to better monetize their high-value inventory.
We are their partners, in the fascinating journey,
which Private Exchanges are heading to in the upcoming years.