A world-class leader in the mobile advertising industry with offices in Europe, US, APAC and Tel Aviv is looking for a jack-of-all-trades passionate Marketer that can take the APAC activities to the next level.
The APAC Marketing Manager will own cross-channel marketing initiatives, develop and execute engagement strategies that attract new audiences and support the current customer base, all in order to drive the expansion of the brand and business in APAC.
Create and execute marketing plans to support the business goals of the Chinese, Japanese, Korean, and Indian markets, plus entry to new countries as needed
Collaborate with local teams on sales enablement and on adapting product messaging and communications to the local culture and market needs
Manage local marketing associates in China, Japan, and Korea, including
Oversee translations of existing content as well as the generation of newly created content relevant to the local market
Ownership of the local websites and other social channels, including strategy and implementation
Develop and manage localized content plan across online channels
Manage participation in major industry events and take a leading role in the production of events throughout the region
Work closely with internal local and global leadership and external PR agency, where relevant, to ensure positioning and messaging are conveyed effectively and consistently across channels and reflect the organization’s strategic vision
Understand the market trends and always keep up-to-date with the latest news and developments impacting the industry
Develop a strong understanding of the products, competition, industry, marketing goals, and objectives of the relevant regions
Build strategic relationships with Taptica partners, working on joint marketing collaborations, including but not limited to events and shared content
2+ years of marketing experience from a B2B technology company
2 + years in APAC marketing
Solid understanding of the mobile marketing industry and marketing technology trends
Exceptional English writing and communication skills - a must, Other APAC languages a plus
Dynamic thinker that thrives in a fast-paced, start-up environment
Strategic mindset while being execution-driven
Self-starter; able to work independently in a fast-moving startup environment
Understanding of and enthusiasm for working across multiple cultures and time zones
B.A. degree or higher in Marketing, Communications or related fields
With 20M$ raised, this leader in advanced threat detection and response is looking for a Demand Generation Director to join the rapidly growing team. This role will be reporting directly to the VP Marketing in a dynamic startup environment.