A globally successful startup developing engaging tools enabling users to easily create outstanding video content and promotions is looking for a Demand Generation Manager, who will be responsible for the strategy and execution of marketing programs, to capture, nurture and deliver sales-ready leads across multiple channels.
-Create, monitor and evaluate all marketing campaigns -Understanding the customer funnel, analyzing it and optimizing campaigns to perform best accordingly. -Develop and execute demand generation initiatives to deliver sales ready leads and accounts. -Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend -Improve the efficiency and effectiveness of our marketing automation system to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database -Develop integrated paid and organic programs that significantly increase inbound lead generation and overall pipeline -Work with other marketing and sales teams to develop and promote marketing materials to drive awareness and interest -Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
4+ years experience in demand generation with B2C/B2B/SaaS organizations- Must
Proven experience in PPC- Must
Proven experience in SEO- Must
Proven experience in SEM- Must
English- high proficiency level -Must
Strong understating of buying decision processes of software development related technologies and services
Proven experience in marketing and selling to technology audiences.
Proven experience at developing, executing, and measuring innovative and results-focused online demand programs and campaigns
Experience working with product team from the marketing & strategy aspect, including product characterizations, market analysis, customer surveys, content creation, social media, campaigns
Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
Proven experience in a demand generation team (PPC, marketing automation, content).
Strong project management skills and experience with superb attention to detail.