Growth Product Marketing Manager JB16527025

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  Growth Product Marketing Manager JB16527025

  A fast-growing B2C company and leading WordPress w

  • Center
  • Full Time

  Interesting
  • Location: Center
  • Type: Full Time

  Job Description:

  A fast-growing B2C company and leading WordPress website-building platform with millions of users around the world is looking for Growth Product Marketing Manager to join the growth.

  Job Responsibilities:

  Conversion Rate Optimization (CRO):

  Lead CRO efforts by identifying, prioritizing, and implementing improvements to our product’s funnel across our digital properties, including the website and landing pages.
  Conduct thorough website audits and user journey analyses to pinpoint conversion bottlenecks and friction points.
  Develop and execute A/B tests and multivariate experiments to optimize
  Data-driven decision making:

  Utilize data analytics and customer insights to make informed decisions and develop hypotheses for CRO experiments.
  Monitor website analytics, track KPIs, and prepare regular reports to assess the impact of CRO initiatives.
  User experience enhancement:

  Collaborate with design and development teams to implement user interface improvements and UX enhancements that facilitate smoother conversions.
  Collaborate with content creators and copywriters to optimize website content for improved conversion rates.
  Conduct keyword and content gap analysis to ensure alignment with user intent.
  SEO and SEM integration:

  Work closely with SEO and SEM teams to align CRO efforts with organic and paid search strategies, ensuring a seamless user experience from discovery to conversion.

  Job Requirements:

  • At least 3 years of proven experience in product marketing or growth marketing, with a focus on conversion rate optimization in B2C/B2B companies. (SaaS experience - an advantage)
  • Strong proficiency in web analytics tools (Google Analytics, Search Console, etc.) and CRO platforms (Optimizely, VWO, etc.)
  • Solid understanding of UX design principles and best practices
  • Experience with A/B testing, multivariate testing, and data-driven decision making
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights
  • Excellent project management and communication skills, with a track record of cross-functional collaboration
  • Familiarity with SEO and SEM best practices and their impact on conversion
  • Passion for staying up to date on industry trends and CRO best practices
  • Excellent English verbal and written communication skills - a must

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  • Full Time

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