Head of Acquisition JB28332006

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    Head of Acquisition JB28332006

    A fast-growing startup in the TravelTech industry

    • Location: Center
    • Type: Full Time

    Job Description:

    A fast-growing startup in the TravelTech industry is looking for an experienced, passionate, and strategy-to-execution Head of UA to join their Growth team, take on the paid media channels, and build the UA team from the ground up.

    Job Responsibilities:

    Hire, onboard, manage and mentor the other UA team members when the need arises

    Own paid media strategy - Collaborate with the different stakeholders across the company to plan and execute the company's paid strategy across all channel

    Ideate, plan, launch, measure, scale and optimize new countries, funnels, channels, concepts, and test plans
    Lead all day-to-day aspects of the paid activities (copy, creative, analysis, decision-making)

    Set the teams’ KPIs, priorities, and project plans - and ensure outstanding delivery

    Make sure the team and the company as a whole are at the forefront of UA technologies, strategies, and best practices

    Create a robust measurement and reporting infrastructure for the UA team for KPI monitoring and decision-making

    Job Requirements:

    • Not a UA ninja, samurai or superhero. But you’ll have to be a true master of your domain
    • At least 7 years of experience advertising with Google Ads (Search, Youtube, Display), Facebook Ads, TikTok Ads in global markets
    • Experience with managing large budgets (more than $10M per year)
    • At least 2 years of experience in people management
    • Familiarity with advanced measurement and testing frameworks such as attribution models, incrementality testing and MMM
    • Proven experience in launching and efficiently scaling paid media channels
    • You are a self-starter with a proactive attitude, taking initiative and seeing projects through from start to finish.
    • Not mandatory, but it’ll be great if you also have:
    • Experience in tracking, measurement and reporting infrastructure (e.g. GTM, Data studio, GA4, Mixpanel)
    • Experience working with CRMs
    • Experience in the TravelTech industry
    • Native English speaker

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