A technology-driven company which specializes in influencing consumer decisions and making connections to brands using digital assets and technological solutions is looking for a Head of Content to lead the company's content efforts.
The ideal candidate deeply appreciates the written word but is unafraid of video content; Has a passion for the way that content impacts consumers; Is capable of working in performance-driven environments– this position could be an opportunity to apply your talent and passion.
Develop content strategy based on user insights, SEO opportunities, and performance challenges for a growing brand
Solidify the brand’s tone of voice that reflects a balance between playfulness and credibility and apply with scrutiny and diligence across content creation
Define the processes that turn business requirements and consumer insights into engaging content
Manage the production of content both in-house and with freelance writers, from devising specific briefs for content assets (articles, reviews, blog posts, and others), to monitoring quality and editing content - turning it from good to amazing
Keep up with the latest trends in content marketing and implement relevant innovations
Collaborate with branding, product, marketing, and business development teams to build a leading consumer brand
5+ years of experience in editorial and content creation roles
3+ years of experience in online content marketing
Native English speakers only (UK English – advantage)
Knowledge in the field of online gaming and sports - an advantage
Experience in building content strategies from the ground up
The ability to drive creative content that performs and appreciation for the value of A/B testing and a KPI-focused mindset