A global company providing cutting-edge business solutions for the Travel industry and operating as a technological unit of one of the largest traveling groups in the world, is looking for an experienced, data driven, creative and passionate Senior Marketing Manager to lead the B2C/B2B2C marketing team.
The Head of Marketing will be reporting directly to the senior leadership, taking ownership for all global marketing initiatives and strategies for a growing segment.
✈️ Act as a thought-leader for B2B2C brands globally, including all aspects of digital acquisition, lead generation and scoring, branding, public relations, communications, online media marketing; customer engagement and retention, advertising strategy, and marketing analytics
✈️ Manage global marketing teams including SEM, SEO, social media, E-mail, content, landing pages, display/retargeting, mobile, content, branding, and loyalty
✈️ Create and manage marketing plans, roles, budgets, goals and targets for all the above teams. Develop marketing strategies per segment, per channel and per offering on a global scale
✈️ Work closely with product, BI, the IT development team, and various business owners to define marketing requirements and priorities for development and to understand each user type's requirements and preferences
✈️ Work with the product team to develop and implement new revenue streams and optimization of all marketing channels, individually and cross channels, including the definition and implementation of the technology required for that
✈️ Manage team in an agile environment – tasks, bi-weekly sprints
✈️ Develop and lead the customer acquisition strategy (new customers for both B2B2C and B2C) for mobile, desktop & contact center as well as the customer retention strategy, i.e., loyalty program
At least 3 years in managing marketing teams, with proven experience in B2C and B2B digital marketing
Bachelor’s degree in Marketing or related degree
Demonstrated history of driving growth, revenue and profitability in a B2C/B2B2C high volume transactional e-commerce environment.
Proven background in developing and executing marketing plans that include multiple channels (SEM, SEO, display, mobile, E-mail marketing, automation, social media, content, loyalty, etc.) with a primary focus on customer acquisition and performance,
Experienced in managing globally distributed teams
Solid understanding of market research and data analysis methods- Knowledge of all relevant e-commerce health metrics (DAU/MAU, conversion, COHORTS, session time, LTV, etc.)
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