A start-up that's developing the most advanced auto-trading application is looking for a jack of all trades, a multi-disciplinary marketing professional with extensive knowledge and experience in different marketing aspects. The Head of Marketing should have experience in creating a marketing strategy, advance brand building, full ownership on marketing content and PR, cultivating partnerships and affiliate network and overseeing social campaigns and all aspects of performance marketing.
Job Responsibilities:
- Build and maintain the company's marketing plan - Create branding and messaging guidelines and be responsible that all company's messaging reflects our brand voice - Manage and oversee the development and editing a variety of content assets - such as case studies, blog posts, e-books, infographics, white papers, email campaigns, and webinars - Research Cornix’s target vertical markets, relevant personas, pain points for each, and economic impact - Research and contribute creative ideas to support key content goals, such as increasing conversion rates in the sales funnel, growing blog subscribers, growing inbound organic traffic, and more - Take full ownership on all lead generation aspects - Establish an affiliate network, develop new affiliate partnerships, media deals, and new markets
Job Requirements:
- a smart, driven individual with an entrepreneurial mindset and a get-stuff-done attitude
- at least 5 years of experience leading and managing marketing departments
- hands-on experience in creating brand messaging and brand awareness
- proven track record in the Crypto industry – a strong advantage
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