Head of User Acquisition JB49936011

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  Head of User Acquisition JB49936011

  A global e-Commerce consumer startup, industry lea

  • Center
  • Full Time

  Interesting
  • Location: Center
  • Type: Full Time

  Job Description:

  A global e-Commerce consumer startup, industry leader, growing fast and operating mainly in the US market. The company owns a unique and self-developed technological e-commerce platform that connects global artists to global consumers to create stunning hand-painted and personalized wall art. With over 10,000 five-star ratings on TrustPilot, they have become the leading photo-to-hand-painted portrait service in the world.
  The company has offices and team members around the globe. They lead a flexible-hybrid work environment in their headquarters, located in north Tel Aviv.
  This role is strategic and impactful, providing a unique opportunity to join a fast-growing eComm leader.

  About the position
  They are looking for a hands-on expert-level Head of User Acquisition to join the growing team and help support the massive growth!
  You will be responsible for 6-figures a month budget and performance-driven campaigns in multiple platforms; Facebook, Google, TikTok and more.
  Overseeing the work of Google Ads and Paid Social Media managers (2-3 employees) and reporting to the company’s CMO.

  Job Responsibilities:

  • Own and evolve our paid demand generation strategies via various consumer channels (SEM, Social, Native advertising, CTV and more)
  • Establish models that ensure efficient spend and allocate to the most efficient growth channels
  • Monitor and optimize campaigns to maximize revenues and ROI
  • Track and optimize CAC through constant improvement of tools, tracking and optimization of campaigns and funnels
  • Build and closely monitor media plans in-line with CPA, budget and LTV targets
  • Set aggressive targets for revenue and conversions from all online channels and ensure these KPI’s are being met
  • Implement testing methodologies to ensure constant improvement of KPI’s, including response and conversion rates and multivariate testing
  • Identify and introduce new innovative and creative acquisition channels and sources
  • Lead and mentor a small team of marketing top talents and oversee a multimillion $ budget
  • Support our global expansion by smartly targeting more Geos and languages
  • Identify opportunities to increase traffic and maximize revenues
  • Implement testing methodologies and best practices to ensure constant improvement of KPIs
  • Keep up to date with industry trends and identify new opportunities

  Job Requirements:

  • 5+ years of successful progressive experience, 2+ years in managerial roles
  • Proven experience in performance marketing (SEM, social media, Conversion optimization, analytics & technology)
  • Successful track record in leading revenue driven and cost-effective business growth at scale (min 1M$).
  • Expert in online tracking, reporting tools, attribution models and with optimizations of various acquisition and conversion journeys and flows.
  • 2+ years of experience managing high-budget B2C campaigns
  • 2+ years of experience in a global eCommerce company
  • Hands-on experience in Search, YouTube, GDN, Google Shopping, FB/IG and TikTok
  • Experience with native advertising, SnapChat, Twitter and Pinterest - an advantage
  • Demonstrated experience in growing web traffic and converting visitors into buyers
  • Excellent analytical skills with the ability to analyze large sets of data, draw conclusions
  • and implement action items.
  • Strong communication skills and high-level English (read, write, speak).
  • Relevant academic degree – an advantage

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  Senior User Acquisition Specialist JB5526010

  A fun & social platform for photographers of all levels based in Tel Aviv is looking for a smart, data-driven Acquisition Manager to join its team. Someone who can create, scale andoptimize high volume campaigns on Facebook, Instagram, Google, Ad

  • מרכז
  • Full Time

  Interesting