An Internet of Things (IoT) SaaS company that is transforming industrial manufacturing for the world’s top brands is looking for an All-round Marketer to tell the company's story in the most creative and compelling way, and promote it in the right channels to drive brand awareness and generate high-quality leads.
This role requires a brand publisher mindset: to create the content the audience is looking for and then to optimize the path to conversion.
Define and execute marketing campaigns from A to Z, including content writing, branding, and messaging; promoting content in search engines and online channels; measuring success, and continually improving results
work with the sales and product teams on a variety of marketing campaigns – from conception to execution – that communicate the company’s unique values and deliver ROI
Create engaging, targeted content for a variety of personas, including blog posts, web pages, social media, success stories, sales presentations, and demo scripts
2-5 years experience in online content marketing for B2B software companies
Demonstrated excellence in writing, storytelling, and content creation – website, blog, white papers, eBooks, emails, sales kit
Native English - a must
Experience in Search Engine Marketing (SEO and PPC) - a must
Passion for performance marketing – A/B testing, ongoing results tracking, and continued optimization
Hands-on experience working with Hubspot – landing pages, emails, and workflows – a strong advantage
Auto-deductive, with an ability to quickly master new domains and technologies
High attention to detail and ability to manage several projects simultaneously
Thrives in a fast-paced and dynamic work environment
A cloud-based HR and benefits platform that offers a better way to engage and manage company's employees. The company's product radically streamlines admin and improves employees’ experiences with a smart mobile app, a personalized benefits store and