A well-funded rapidly growing start-up, that's developing a cloud-based HR and benefits platform offering a better way to engage and manage company's employees, is looking for Product Marketing Manager to join the team.
Market intelligence—be the expert on the company's buyers, who are they, how they buy and their key buying criteria
Understand the competitive landscape—be an expert on the competition and how they are positioned
Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with target buyer personas
Understand and document the buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan
Act as the primary thought leader for the products you support externally, including speaking engagements and written works
Understand and support sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
5+ years of product marketing experience
2+ years of experience in a market-facing role, in SAAS companies (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Familiar with marketing automation tools such as Marketo, and Google Analytics
Comfortable using collaboration and CRM tools such as Slack and Salesforce
Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
Exceptional ROI-tracking skills, able to prove what is / isn’t working
Proficient in productivity applications such as Microsoft Office or Project
Public speaker, comfortable in front of large, senior groups, and a solid writer
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Bachelor’s degree in business or marketing; MBA preferred