Product Marketing Manager JB7423008


  • איזה תחום
    • איזה תחום
    • ללא ניסיון
    • בכירים
    • שיווק דיגיטלי
    • קידום ממומן PPC
    • סושיאל, תוכן ו-SEO
    • CRM ואוטומציה
    • ניהול מדיה
    • ניהול לקוחות
    • מכירות ופיתוח עסקי
    • ניהול מוצר ופרוייקטים
    • R&D
    • Data ואנליזה
    • עיצוב, UI ו-UX
    • וידאו מובייל ואפליקציות
    • גיימינג Gaming

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    Product Marketing Manager JB7423008

    A globally loved and recognized video sharing plat

    • Location: Center
    • Type: Full Time

    Job Description:

    A globally loved and recognized video sharing platform that specializes in providing creators with tools and technology to host, share and sell videos is looking for a Product Marketer to join a growing product team

    Job Responsibilities:

    -Plan and execute high impact go-to-market plans, partnering closely with product management and marketing teams
    -Conduct thorough user research and definition of user personas, surfacing qualitative and quantitative insights to guide product messaging and packaging
    -Gather industry insights, competitive info, and market assessment, to shape product direction, pricing, and ensure product-market fit
    -Guide positioning for our products to establish Vimeo’s differentiation and assure our solutions are aligned with client needs and personas
    -Work with the Performance Marketing and growth teams to develop campaigns and optimize the marketing funnel towards product success goals
    -Work closely with the Business Intelligence team to measure, track and optimize the success of product marketing programs
    -Work with the content and creative teams on impactful content for our target audience, including product videos, case studies and thought leadership

    Job Requirements:

    • 5+ years of product marketing experience (not digital marketing), ideally working on both consumer and B2B products
    • Eloquent communicator (both written and oral), comfortable speaking in front of diverse audiences and evangelizing products internally or at industry events
    • Data-driven and can turn insights into actionable growth initiatives
    • A self-starter who can independently work on both strategy and execution, get internal buy-ins, and communicate effectively upwards and downwards
    • Experience working cross-functionally, rallying product management, marketing, PR, creative, BI, and legal teams behind initiatives
    • Insane attention to detail and organizational skills, with an ability to toggle between high-level, long-term strategies and ground-level, short-term tasks effortlessly
    • Experience working with highly technical and complex products
    • Familiarity with video advertising products, social videos, and social marketing technology spaces

משרות נוספות

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    Head of Funnel JB0170209

    A leading global software platform used by millions of businesses, organizations, professionals and individuals that designs and defines products for over 94 million people worldwide is looking for a Head of Funnel to join their team.

    • מרכז
    • Full Time




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