Senior Product Marketing Manager JB16527024

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  Senior Product Marketing Manager JB16527024

  A fast-growing B2C company and website building pl

  • Center
  • Full Time

  Interesting
  • Location: Center
  • Type: Full Time

  Job Description:

  A fast-growing B2C company and website building platform is seeking a highly motivated and experienced Product Marketing Manager to join the marketing team and lead the successful go-to-market, introduction, and adoption of a new product.

  As Product Marketing Manager, you’ll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among the company's target customers. You’ll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning. You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.

  Job Responsibilities:

  * Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
  * Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
  * Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
  * Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
  * Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
  * Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
  * Improve user journeys to increase customer acquisition, conversion, and engagement rates

  Job Requirements:

  • 3+ years of proven experience as a Product Marketing Manager in B2C/B2B (SaaS experience - an advantage)
  • Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
  • Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning
  • Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including crafting wireframes and mockups
  • Strong analytical skills, with the ability to interpret market research, customer insights, and competitive analysis to inform marketing strategies
  • Self-starter who can work independently and manage multiple projects simultaneously
  • Excellent English verbal and written communication skills

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  Product Marketing Manager JB31527003

  A top global company is looking for a Product Marketing Manager with exceptional communication skills who is passionate about quality marketing content and with an eye for details, to join their amazing growing product team.

  • מרכז
  • Full Time

  Interesting