A smart digital company specializing in high-scale online campaigns that, in terms of marketing budget spent, is probably one of the largest global companies operating from Israel is looking for an experienced Strategic Digital Planner to conduct market analysis, detect current trends and global directions to incorporate into advertisement strategies. As a Strategic Planner you will seek, test, inquire and research target audiences, detect and define potential customers, utilizing investigative tools and statistics software. You'll also need to determine genuine, precise overviews of users in order to create accurate marketing strategies, messages, and tones.
* The Strategic Planner’s role is to connect the Account Managers and the creative studio teams. * Write project briefs. * Comprehension of users, targeting of various audiences with the right message for each. * Research and analyze competition: Competing companies campaigns messages. * Shape new and different ad concepts for each product audience. * Process campaign performance data and detect conclusions create presentations and campaign summaries. * Strategic comprehension of AB Testing * Ongoing communications between Facebook Google teams and the Creative Studio. * Comprehension and research of trends in our client’s worlds. * Research new marketing tools trends. * Implement business operations and procedures to keep departments organized and synced up.
High familiarity with performance marketing and online ad campaigns: Social media platforms, Google Adwords, Display, SEO, Video, Remarketing
Experienced in digital marketing
Marketing proficiency, keen comprehension of social and consumer psychology, trends and demographics.
Experience working with research and analytics tools
Strong intuition for consumer trends
Understanding of market research and data analysis
Strategic thinking and vision
Creative problem-solving aptitude
Organizational, leadership and presenter skills
Excellent communication skills
Advantage: BSc/BA in Business Administration, Marketing, Finance or a related field;
Relevant work experience: Analyst, Office Administration, Planner for Digital Marketing