A top game-development company specializing in mobile and browser games, with hundreds of millions of users worldwide is looking for a Google UA Manager. As a part of their team, you will be responsible for multiple large PPC accounts. You will be expected to develop campaign strategy, conduct A/B tests, report and analyze your activities, conduct market & competitor research while being creative. The role demands monitoring and optimization of your tasks in real-time and working in a fast pace data-driven environment.
- Setting, optimizing and scaling Google Ads mobile campaigns (UAC) in order to achieve KPIs - Analyzing performance based on ROI and engagement to drive actionable insights - Providing creative suggestions and ad ideas - Running ongoing creative testing on different activity parameters - Generating weekly and monthly performance reports for all major metrics, goals and KPI's - Staying on top of technology and best practice - Develop a strong understanding of the gaming industry, competition, and marketing ecosystem
1+ year experience in Google Ads Account Management – Must
Proven knowledge in other PPC platforms – an advantage
Gaming industry experience – an advantage
Hands-on management of large-scale ($50K+) advertising budgets