המשרות הכי שוות

• Location: Center
• Type: Full Time
• Experience: 3-5

Job Description:

A start-up company with cyber security-focused SaaS solution offering virtual private network services is looking for a Marketo expert to join the Demand Generation department and lead the marketing automation channel. The candidate will be responsible for developing, managing, and executing global automated, data-driven and segmented marketing communications.

Job Responsibilities:

-Own the marketing automation processes in Marketo, including segmentation, campaign set-up, nurture track creation, landing page and forms creation and management, Marketo analysis, and working to enable automated processes throughout the marketing campaigns
-Streamline data syncing behaviour and data collection requirements to be more scalable
-Build, A/B test, launch and optimize email and nurture campaigns to maximize results
-Improve client segmentation processes based on lifecycle stages in order to increase the effectiveness of campaigns
-Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Marketo and Salesforce databases
-Work collaboratively with other departments to ensure automated campaigns achieve company goals, including ensuring internal team members are able to maximize their use of Marketo for success
-Maintain marketing database in Marketo, which includes building smart lists and meaningful database segmentation that span across specific market segments and job roles
-Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of the marketing database
-Perform maintenance and manage technical and operational aspects of Marketo
-Assists with lead routing, list uploads, and data management between sales and marketing systems
-Ensures lead-scoring process is followed to pass qualified leads to sales and improve conversion rates
-Track, analyze and report on performance metrics

Job Requirements:

• B.A or BS.c
• Highly proficient in spoken and written English
• Minimum 3 years of marketing automation experience specifically with Marketo
• Marketing experience in a similar role, with a proven track record of developing and implementing marketing campaigns in Marketo
• Deep understanding of RCM and lead scoring metrics
• Database and CRM experience (pulling data, cross referencing, importing, and maintaining subscriber attributes)
• Experience working with Salesforce CRM
• Proficiency with marketing, technology, marketing automation, demand generation, lead to revenue management, and digital marketing terms and concepts
• Ability to manage multiple projects at the same time
• A strong analytical and data-driven personality; experience with turning data into actionable insights with the ability to track and report on marketing KPIs
• Experience designing complex decision-tree-based campaigns/workflows
• Familiarity with HTML, CSS, other front-end web-related languages
• Knowledge in email deliverability and CAN-SPAM/CASL/GDPR compliance
• Excellent email marketing and lead nurturing campaign skills
• Relevant B2B, SaaS or cyber security industry experience is a strong advantage
• Marketo certification preferred