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    Senior Product Marketing Manager JB16527024

    A fast-growing B2C company and website building platform is seeking a highly motivated and experienced Product Marketing Manager to join the marketing team and lead the successful go-to-market, introduction, and adoption of a new product.As Product

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    • Center
    • Full Time
     
    • Location: Center
    • Type: Full Time

    Job Description:

    A fast-growing B2C company and website building platform is seeking a highly motivated and experienced Product Marketing Manager to join the marketing team and lead the successful go-to-market, introduction, and adoption of a new product.

    As Product Marketing Manager, you’ll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among the company's target customers. You’ll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning. You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.

    Job Responsibilities:

    * Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
    * Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
    * Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
    * Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
    * Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
    * Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
    * Improve user journeys to increase customer acquisition, conversion, and engagement rates

    Job Requirements:

    • 3+ years of proven experience as a Product Marketing Manager in B2C/B2B (SaaS experience - an advantage)
    • Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
    • Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning
    • Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including crafting wireframes and mockups
    • Strong analytical skills, with the ability to interpret market research, customer insights, and competitive analysis to inform marketing strategies
    • Self-starter who can work independently and manage multiple projects simultaneously
    • Excellent English verbal and written communication skills
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    Social User Acquisition Manager - Apps JB44256013

    A Global App Performance Company is looking for a Social User Acquisition Manager. The position will be in charge of managing and executing paid social media campaigns within mobile apps. The role involves working closely with the marketing team to create

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    • Center
    • Full Time
     
    • Location: Center
    • Type: Full Time

    Job Description:

    A Global App Performance Company is looking for a Social User Acquisition Manager. The position will be in charge of managing and executing paid social media campaigns within mobile apps. The role involves working closely with the marketing team to create effective ad campaigns and optimize them for maximum results. A small company with brilliant marketing people who are open to any idea and initiative!

    Job Responsibilities:

    - Manage the execution of paid social media campaigns within mobile apps.
    - Collaborate with the marketing team to develop effective ad creative and messaging.
    - Use social media platforms such as Facebook, Twitter, and Instagram to create and manage ad campaigns.
    - Conduct research to identify target audiences and select appropriate ad formats.
    - Monitor campaign performance and adjust targeting, bidding, and creative as needed to maximize results.
    - Analyze data and metrics to optimize campaigns and provide regular reporting to the marketing team.
    - Stay up to date with changes in social media advertising policies, algorithms, and trends.

    Job Requirements:

    • Proven experience in mobile app campaigns - Must.
    • Experience with social media platforms such as Facebook, TikTok Twitter, and Instagram - Must.
    • Knowledge of mobile app ad formats and optimization techniques.
    • Strong analytical skills and ability to use data to make informed decisions.
    • Ability to manage multiple projects simultaneously and work in a fast-paced environment.
    • Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
    • Experience with data analysis.
    • Familiarity with app store guidelines and policies related to advertising.
    • Bachelor's degree in marketing, business administration, or a related field.
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    Marketing Analyst JB31431005

    An industry leader in the Direct-to-Consumer (e-commerce) space is looking for a Marketing Analyst. While the company's customers are primarily based in the US, its R&D, Product and Data teams have been operating out of Tel Aviv since its founding.

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    • Center
    • Full Time
     
    • Location: Center
    • Type: Full Time

    Job Description:

    An industry leader in the Direct-to-Consumer (e-commerce) space is looking for a Marketing Analyst.
    While the company's customers are primarily based in the US, its R&D, Product and Data teams have been operating out of Tel Aviv since its founding.

    The position combines deep business & Marketing understanding. Working closely with the Marketing teams, generating data-driven insights, developing processes and tools, and improving and innovating measurement solutions. Collaborating internally and externally with marketing platforms and 3P vendors to sustain the company's position as a leader in leveraging marketing data and measurements.

    Job Responsibilities:

    ● Measure the performance and effectiveness of marketing investment across a diverse set of marketing channels
    ● Lead Analytical processes, challenge the status quo from hypothesis to actionable insights
    ● Turn great ideas into automated and scaled data-driven processes
    ● Working closely with the Marketing teams teams to Identify opportunities, and measure their impact

    Job Requirements:

    • ● BSc/BA in a highly quantitative field such as Economics /Industrial Engineering/ Statistics
    • ● 2-4 years of experience as a Business/marketing/financial analyst OR campaign manager/user acquisition.
    • ● Hands-on campaign management experience (SEM/Social)
    • ● Previous experience in performance marketing/E-commerce company - a Must
    • ● Fast learner with high attention to detail, and proven ability to multitask on several projects at a time
    • ● High analytical skills and the ability to deep dive into details
    • ● Driven by business goals, with a deep understanding of Business & Marketing
    • ● Experienced with SQL (Big Query) and data visualization tools (Looker) - a plus.
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    Performance Marketing Specialist - Relocation JB81087000

    A young, vibrant digital marketing agency, specializing in mobile design and in the US market are looking for a Media Buyer to join their team.

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    • Center
    • Full Time
     
    • Location: Center
    • Type: Full Time

    Job Description:

    A young, vibrant digital marketing agency, specializing in mobile design and in the US market are looking for a Media Buyer to join their team.

    Job Responsibilities:

    - Building, launching and day-to-day management of a variety of digital media campaigns (PPC, CPM, CPA, CPL) for desktop and mobile channels.
    - Proactively optimizing campaigns through testing, analyzing and targeting
    - Managing budget allocations and bid parameters to deliver most efficient results
    - Compiling reports and performing daily analysis to determine campaign effectiveness
    - Monitoring campaign KPIs to ensure objectives are met and align with overall strategy
    - Identifying and investigating trends, issues and opportunities
    - Work closely with the Director of Media Buying to drive growth through paid channels
    - Collaborate with various internal and external stakeholders to insure clear communication and effective workflow
    - Constantly learn about, and stay current on new channels, software, and best practices
    - Actively seek opportunities to expand use of paid media advertising

    Job Requirements:

    • Relevant marketing or tech degree or certificate preferred, but not necessary if experience is applicable
    • Minimum 1 year of hands-on experience with at least one of these digital marketing platforms: Google Adwords, Google Display Network, Facebook, Instagram, Twitter, Snapchat, or any Programmatic Display DSP
    • Proficiency with Microsoft Excel, PI, Google Analytics (or equivalent) and an aptitude for data and numbers
    • Must be extremely detail oriented, analytical and have a critical eye
    • Able to multitask in a fast-paced environment, with a willingness to work during flexible business office hours if required
    • Self-starter who is able to work independently
    • Experience with Google UAC
    • Experience in the iGaming Sector
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    Head of Marketing - Relocation JB81087002

    A leading marketing agency specializing in online gambling operators in the US and international markets is looking for a Head of Marketing.In this position, you will be responsible for overseeing a team of media buyers, affiliate/publishing managers,

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    • Center
    • Full Time
     
    • Location: Center
    • Type: Full Time

    Job Description:

    A leading marketing agency specializing in online gambling operators in the US and international markets is looking for a Head of Marketing.
    In this position, you will be responsible for overseeing a team of media buyers, affiliate/publishing managers, business development managers and PPC project manager, driving customer acquisition efforts, and managing media budget effectively.
    You will play a crucial role in shaping the media strategies and tactics while ensuring the successful execution of campaigns across various channels.

    Job Responsibilities:

    - Lead a team of media buyers, affiliate/publishing managers, business development managers and PPC project manager providing guidance, support, and mentorship to maximize their potential.
    - Develop and execute media acquisition strategies to meet customer acquisition and revenue goals.
    - Manage and optimize media budgets across different platforms, including Facebook, Google, Twitter, and other social networks.
    - Utilize your expertise in programmatic platforms such as DV360 and others to drive efficient media buying at large volumes.
    - Work with Demand Side Platforms (DSP) and Supply Side Platforms (SSP) to maximize campaign performance and reach.
    - Implement mobile network strategies to reach and engage mobile users effectively.
    - Utilize native ads and direct media buying to diversify our media acquisition channels.
    - Stay updated with industry trends, new advertising technologies, and emerging platforms to drive innovation and stay ahead of competitors.
    - Collaborate with the top management team and report directly to the CEO on media acquisition strategies, performance, and industry insights.
    - Contribute to strategic decisions and provide input on the company's overall growth and business objectives.

    Job Requirements:

    • An analytical and results-driven individual with a proven track record of delivering successful media acquisition campaigns and driving measurable outcomes.
    • 8+ years of experience in the iGaming and online sports betting industry, with a focus on media buying and acquisition.
    • Exceptional record in mobile app acquisition, demonstrating expertise in acquiring users and driving engagement in mobile applications.
    • Proficiency in acquiring and optimizing mobile web traffic, including a deep understanding of mobile advertising networks and strategies.
    • Proven experience in buying media in extremely large volumes across platforms like Facebook, Google, Twitter, and other social networks.
    • Expertise in programmatic platforms such as DV360 and others, with a track record of successful large-volume buying.
    • Strong familiarity with Demand Side Platforms (DSP) and Supply Side Platforms (SSP) to optimize media buying efforts.
    • Experience in mobile network media buying, including knowledge of mobile ad networks and mobile-specific acquisition strategies.
    • Proficiency in native ads and direct media buying, with a deep understanding of best practices and optimization techniques.
    • Excellent leadership skills, with a proven track record of managing and developing high-performing teams.
    • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
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    Head of Operation - Relocation JB81087004

    A leading marketing agency specializing in online gambling operators in the US and international markets is looking for a Head of Operations. In this position, you will be responsible for overseeing the department including the Creative, AdOps, and

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    • Center
    • Full Time
     
    • Location: Center
    • Type: Full Time

    Job Description:

    A leading marketing agency specializing in online gambling operators in the US and international markets is looking for a Head of Operations.
    In this position, you will be responsible for overseeing the department including the Creative, AdOps, and Data Analytics teams and their projects, and playing a critical role in the heart of the organization.
    You will lead a team of professionals, ensuring the creation, optimization, and monitoring of new digital media campaigns.

    Job Responsibilities:

    - Lead and manage the department of Creative, AdOps and Data Analytics teams ensuring their growth, performance, and development.
    - Oversee ad operations, data analysis, and campaign optimization, ensuring continuous improvement and optimal performance.
    - Create, optimize, and monitor digital media campaigns for the regulated casino and sports betting market.
    - Handle campaigns in extremely large volumes, ensuring proper execution and delivery in a fast-paced environment.
    - Collaborate with cross-functional teams, including marketing, sales and media buying teams, to align strategies and achieve campaign objectives.
    - Stay up to date with industry trends, digital advertising technologies, and best practices to drive innovation and maximize campaign effectiveness.
    - Develop and implement processes and workflows to streamline operations and improve efficiency.
    - Utilize data analysis to identify trends, opportunities, and areas for optimization, providing actionable insights to enhance campaign performance.
    - Ensure compliance with industry regulations and standards in all campaign activities.
    - Collaborate with senior management, providing reports, updates, and strategic recommendations for continuous improvement.

    Job Requirements:

    • 5+ years of experience in a similar role, preferably in the online gaming affiliate, mobile DSP, or online gaming operator's marketing department.
    • Strong passion for digital marketing, with a deep understanding of industry trends, technologies, and best practices.
    • Technical thinking and problem-solving skills, with the ability to analyze complex data, identify opportunities, and implement effective solutions.
    • Proven experience in ad operations, data analysis, and campaign optimization, with a focus on digital media campaigns.
    • Strong understanding of the regulated casino and sports betting market and its specific advertising requirements.
    • Experience managing campaigns in extremely large volumes, with the ability to handle multiple projects simultaneously in a fast-paced environment.
    • Proficiency in utilizing data analysis tools and platforms to extract insights and optimize campaign performance.
    • Excellent leadership skills, with a track record of managing and developing high-performing teams.
    • A go-getter mentality with a proactive approach to challenges and a drive for achieving results.
    • Strong analytical and problem-solving abilities, with the capability to interpret data and make data-driven decisions.
    • Knowledge of industry regulations and standards in digital advertising.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
    • Innovative mindset, with the ability to adapt quickly to changing market dynamics and drive continuous improvement.
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    Head Of Growth JB34796013

    A Successful E-commerce startup, one of the leading advertisers on Facebook worldwide is looking for a Head of Growth.The company brings tech, design, and engineering to the challenge ????. They are working on the world’s best art service, a service

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    • Center
    • Full Time
     
    • Location: Center
    • Type: Full Time

    Job Description:

    A Successful E-commerce startup, one of the leading advertisers on Facebook worldwide is looking for a Head of Growth.
    The company brings tech, design, and engineering to the challenge ????.
    They are working on the world’s best art service, a service that reached millions of dollars in sales within months from launch.

    Job Responsibilities:

    Lead the Marketing Strategy - from ideation to execution
    Define and prioritize channels
    Tell the story in a better way across all channels
    Media and budget management across current and future channels (Facebook, Google, TV, email, TikTok, Social, Influencers, etc.)
    Adjust and emphasize the unique value proposition for each channel
    Analyze and optimize performance
    Build an attribution methodology and constantly optimize it
    Increase LTV - increase re-engagement via tailored messaging for specific segments and better value proposition
    reduce CAC
    Brand building
    Own the brand "story"
    Define the required visual identity and the tone of voice of easyplant
    Ensure consistent execution and identity across all channels
    Creative leadership
    High level concepts and campaign definition to convey our unique value while taking into account potential customer motivations
    Detailed Brief - storyboard (visual and messaging guidance)
    Analysis and optimization

    Job Requirements:

    • 5+ years of relevant experience in D2C growth marketing
    • Boundless energy and a fearless attitude towards tackling bold challenges with creative ideas
    • "Can do" and hands-on approach to problem-solving
    • Strong analytical capabilities
    • Multi-channel strategy experience, including measurement and attribution
    • Experience developing brand architecture and product positioning within the digital landscape, bridging together consumer data, competitive/trend analysis, and creative vision
    • Deep working knowledge of all organic and re-engagement channels, such as organic, social, and email


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