Established in 2012, Adika is an Israeli online-only fashion destination. Primarily aimed at 18-40-year-old women, Adika offers imported fashion goods and its own designed clothes – the product lines range from womenswear to footwear, accessories, and jewelry.
Adika's website is targeting the Israeli audience in addition to shipping around the world. The site has over 500,000 individual visitors per month and 25,000 active customers. The site's headquarters are located in Tel Aviv and it has over 45 workers.
Adika provides potential customers with individual catwalk models' video of every clothing item offered on the site. The site's prominence in the social networks had also gained it attention since its inception.