VP Marketing & Brand Strategy JB12465002

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  VP Marketing & Brand Strategy JB12465002

  A data-driven business-driving startup, offering a

  • Center
  • Full Time

  Interesting
  • Location: Center
  • Type: Full Time
  • Salary: Higher Than 25,000 ₪

  Job Description:

  A data-driven business-driving startup, offering an automated, AI-powered problem-solving engine is looking for a VP Marketing to help tell the company's story to the world.

  "Traditional marketing is about telling the world you’re a rock star. Innovative Marketing is showing the world that you are one”

  (adapted from the famous quote by Robert Rose )

  Job Responsibilities:

  • Establish, define and lead our global marketing strategy
  • Translate the business vision into an internal & external marketing roadmap, including:
    - Creating a narrative strategy
    - Raising brand awareness
    - Positioning
    - Thought leadership
  • Create tailor-made, consistent and coherent content that targets our audiences and tells the company's story in the most unique and compelling way
  • Manage the company's social profiles and presence including their website, Linkedin, Facebook, Twitter, conferences and more
  • Collaborate with the executive team and domain owners, as well as external clients, partners and industry figures to get a holistic understanding of needs and opportunities
  • Provide sophisticated research and analysis on market trends, customer behaviors and competitive moves to identify challenges and opportunities for growth.
  • Closely engage with various in-house teams to understand their business needs and goals and create a marketing plan to achieve them (define the target audience, brand, story, voice, etc)
  • Conduct data-driven operations to track, monitor, analyze and optimize ROI

  Job Requirements:

  • 6+ years experience in leading marketing, preferably for global B2B / SaaS software startups
  • Previous experience as a VP Marketing - a must
  • A track record of successfully scaling marketing efforts in a growth & impact oriented company
  • Experience successfully driving the creation of innovative marketing strategy to hit target goals
  • A track record of data driven execution and operational excellence
  • Resourceful creative thinking with proven experience in developing innovative marketing ideas and strategies
  • Passion and talent for creation of deep and inspiring content
  • Fluent, inspiring and energizing public speaker
  • Native English

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